This is a little appreciation post for the packaging design of the brand yiayia and friends. “Yiayia” is the Greek grandma, and the brand takes a fresh and fun approach to traditional Greek culinary essentials. The branding was done by Greece-based Beetroot Design.
I first noticed the olive oil bottles at a local specialty grocery store last year. I love the simple, clean, cute graphic style without being “cutesy.” And I mean, I’m also just a sucker for anything with fun eyeballs 👀. But seriously, I think the branding really works at being both nostalgic and modern while feeling very approachable.
The website also illustrates their story and showcases the other products in their line.
Check out more on yiayia and friends here and on their Instagram.