At this past week’s ICFF show, Umbra has introduced a new extention of the Umbra line called Umbra Shift. I’ve always appreciated that Umbra always tries to re-think the objects that we use everyday- whether it be a simple hook, trash can, or even a chair.
The focus of Umbra Shift line was created to be a platform for both emerging and established designers to experiment with new ideas and materials, and also as a way for the Umbra studios in-house designers to collaborate and exchange with other outside designers in the community.
I’m especially obsessing over these pleated planters (by MSDS) as seen above.
This first collection has about 18 pieces, designed in collaboration with 8 designers (such as Harry Allen, Albert Lee, MSDS, and Paul Loebach) as well as the in-house Umbra Studio team. The materials used range from natural fibers (like cotton and rattan) to woods like maple, birch and beech.
Check out this fun video that gives you a better glimpse of the pieces:
The entire collection will be available to purchase at the end of June, but you can check out all the pieces and be notified when they go on sale by checking out the Umbra Shift website.
Images courtesy of Umbra