IKEA: Celebrate your Everyday Life

Whoever is doing the copywriting at IKEA needs to get an award, because they are brilliant. Was checking out IKEA‘s website this morning, and if you scroll down a little, I noticed the little box on the bottom that says “Celebrate Your Everyday Life… “- it leads you to a pop up window that had some mellow music and great quotes. Apparently September 3rd will be the day to watch as IKEA unveils new “smart solutions.” There are virtual floorplans currently you can go through, and from what I can see so far- they look really inspirational and the theme seems to be all about “reclaiming” the simple joys of everyday life… which seems very happy mundane to me! I will definitely be checking back in a few weeks…